The Advantage of Using 3D Renderings in Real Estate Development

An executive who has worked in the resort and real estate development market for more than two decades, Donald Marr currently serves as president and CEO of Diversified Investment Group. Leading the company’s property acquisition and development activities across North America, Europe, and Southeast Asia, Donald Marr maintains interest in new technology in the field of real estate development.

One useful bit of technology in property development are three-dimensional (3D) renderings. Offering the ability to bring your blueprints to life, 3D renderings enable developers to enhance their architectural planning efforts and stay competitive in the saturated real estate development market.

Instead of offering no-frills architecture that looks the same as other developments, 3D renderings allow architects and developers to use their creativity to design new features and experiment with new building ideas. The advanced features of 3D architectural visualization software allow architects and designers to adjust scales and proportions, as well as simulate lighting and acoustics on the interior of the building.

Moreover, investing in high-quality 3D renderings is an ideal way to attract buyers or investors before construction has even begun because it helps them better envision what the final project will look like. The renderings can also be used in conjunction with special 3D glasses to invite potential buyers on immersive digital tours of your development.

The Advantages of Modularization in Construction

Donald Marr leverages over 25 years of experience as a real estate developer to inform his role as president and CEO of Diversified Investment Group. Donald Marr maintains a keen interest in the major trends in the industry, such as using modularization in construction.

The modular approach to construction refers to the process by which the large components of a building are prefabricated or premade at a remote facility that specializes in rapid assembly. These components may include building walls, floors, insulated panels, and roofs.

Over the years, modular construction has gained popularity due in part to its cost-effectiveness and ability to reduce hazards at work sites. A survey conducted by McGraw-Hill Construction on the adoption of modular construction showed that 60 percent of both architects and engineers, as well as 72 percent of contractors, believed that modularization has the potential to reduce the project schedule by an average of 2 weeks without impacting the quality of the construction. And since the prefabrication takes place in enclosed facilities, construction workers are not exposed to external factors or forced to work near cranes and heavy equipment that might collapse at any time.

Furthermore, the study revealed additional benefits of modularization in terms of sustainability. Because the bulk of the construction and assembly is done in a controlled environment, the processes are more efficient and a lot less prone to errors that can result in waste. Modular components are also designed to be disassembled and modified easily, which allows for reuse and recycling.

How Customer Expectations Affect the Canadian Real Estate Market

With a career spanning more than 25 years, Donald Marr serves as the president and CEO of Diversified Investment Group, where he specializes in brokering commercial property contracts involving hotels, resorts, and office buildings. Donald Marr monitors the local and international real estate markets on a regular basis to identify new trends in real estate development.

A report published by PricewaterhouseCoopers and Urban Land Institute sheds light on how changing customer expectations and behaviors impact the real estate industry. One of the emerging trends in the Canadian housing market is the increasing demand for additional storage. Consequently, real estate developers are looking to do without certain appliances, such as ovens, to free more space in the kitchen.

Another rising trend in the real estate industry is co-living, which blends the privacy of apartments and the benefits of shared living areas at a less expensive price.

On the other end of the spectrum, consumer demand remains high for high-quality fixtures and appliances as well as diverse amenities. Services such as housekeeping and access to shops and entertainment are also sought-after features.

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The Psychology behind Extreme Sports

Female climber dangles from the edge of a challenging cliff.

The CEO and president of Diversified Investment Group (DIG), Donald Marr has worked as a real estate investor for more than 25 years. His ventures include real estate acquisition, property asset brokerage, and master-planned communities. Donald Marr is also an extreme sports enthusiast, with interests in mountain climbing, surfing, auto racing, and whitewater rafting.

While many attribute the love of extreme sports to its euphoric effects, at least a few researchers are beginning to understand why some people enjoy participating in sports that are, in some cases, dangerous. According to researchers in Canada, the US, and the UK, motivation is a big factor.

Because these sports involve a great amount of risk, participants feel alive when engaged in the sports. However, many extreme sports enthusiasts study the sport, learning techniques to ensure that safety is a part of the game. More importantly, athletes train to reduce the risk of injury. When engaging in extreme sports, participants take pleasure in the activity itself and the training process.