3D Renders Help Architects Give Their Plans a Greater Level of Realism

An executive possessing extensive experience in the resort and real estate development market, Donald Marr serves as president and CEO of Diversified Investment Group. Responsible for overseeing the company’s property acquisition and development activities across multiple continents, Donald Marr closely follows new technology in the real estate development field.

One technology supporting property development is three-dimensional (3D) renders. While civil engineers and architects once had to rely on hand-drawn sketches or computer-generated two-dimensional floor plans, the introduction of 3D modeling has allowed construction professionals to make more precise building plans in a shorter amount of time.

The 3D rendering technology also enables architects and engineers to add greater visual details to their building plans. The software includes features that customize visuals such as ambient color, lighting, transparency, building texture, reflection, landscaping, and more. All of these adjustable features allow 3D models to look incredibly realistic, which makes it easier for developers to recruit investors and find buyers for their properties.

The Advantage of Using 3D Renderings in Real Estate Development

An executive who has worked in the resort and real estate development market for more than two decades, Donald Marr currently serves as president and CEO of Diversified Investment Group. Leading the company’s property acquisition and development activities across North America, Europe, and Southeast Asia, Donald Marr maintains interest in new technology in the field of real estate development.

One useful bit of technology in property development are three-dimensional (3D) renderings. Offering the ability to bring your blueprints to life, 3D renderings enable developers to enhance their architectural planning efforts and stay competitive in the saturated real estate development market.

Instead of offering no-frills architecture that looks the same as other developments, 3D renderings allow architects and developers to use their creativity to design new features and experiment with new building ideas. The advanced features of 3D architectural visualization software allow architects and designers to adjust scales and proportions, as well as simulate lighting and acoustics on the interior of the building.

Moreover, investing in high-quality 3D renderings is an ideal way to attract buyers or investors before construction has even begun because it helps them better envision what the final project will look like. The renderings can also be used in conjunction with special 3D glasses to invite potential buyers on immersive digital tours of your development.