How Customer Expectations Affect the Canadian Real Estate Market

With a career spanning more than 25 years, Donald Marr serves as the president and CEO of Diversified Investment Group, where he specializes in brokering commercial property contracts involving hotels, resorts, and office buildings. Donald Marr monitors the local and international real estate markets on a regular basis to identify new trends in real estate development.

A report published by PricewaterhouseCoopers and Urban Land Institute sheds light on how changing customer expectations and behaviors impact the real estate industry. One of the emerging trends in the Canadian housing market is the increasing demand for additional storage. Consequently, real estate developers are looking to do without certain appliances, such as ovens, to free more space in the kitchen.

Another rising trend in the real estate industry is co-living, which blends the privacy of apartments and the benefits of shared living areas at a less expensive price.

On the other end of the spectrum, consumer demand remains high for high-quality fixtures and appliances as well as diverse amenities. Services such as housekeeping and access to shops and entertainment are also sought-after features.



The Psychology behind Extreme Sports

Female climber dangles from the edge of a challenging cliff.

The CEO and president of Diversified Investment Group (DIG), Donald Marr has worked as a real estate investor for more than 25 years. His ventures include real estate acquisition, property asset brokerage, and master-planned communities. Donald Marr is also an extreme sports enthusiast, with interests in mountain climbing, surfing, auto racing, and whitewater rafting.

While many attribute the love of extreme sports to its euphoric effects, at least a few researchers are beginning to understand why some people enjoy participating in sports that are, in some cases, dangerous. According to researchers in Canada, the US, and the UK, motivation is a big factor.

Because these sports involve a great amount of risk, participants feel alive when engaged in the sports. However, many extreme sports enthusiasts study the sport, learning techniques to ensure that safety is a part of the game. More importantly, athletes train to reduce the risk of injury. When engaging in extreme sports, participants take pleasure in the activity itself and the training process.